“Aesthetics” Mug / Immaterial Labour

A collectible white ceramic mug inspired by Maurizio Lazzarato's seminal 1996 essay "Immaterial Labor," featuring the word "AESTHETICS" printed in bold uppercase orange letters. "It is more useful, in attempting to grasp the process of the formation of social communication and its subsumption within the 'economic,' to use, rather than the 'material' model of production, the 'aesthetic' model that involves author, reproduction, and reception. This model reveals aspects that traditional economic categories tend to obscure and that, as I will show, constitute the 'specific differences' of the post-Taylorist means of production." —Maurizio Lazarrato, "Immaterial Labour" Designed by Rebecca Wilkinson 1 cup, 12 oz., 3.25 in. (wide) × 3.75 in. (tall)