Formulas for Now

Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself. Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst 's colour wheel; 'sex x technology = the future' by J.G. Ballard ; Gilbert & George 's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins ; Olafur Eliasson 's x and y axis; Peter Saville 's sketched diagrams; Louise Bourgeois 's conviction that there is no logic in love.. Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure.