François Berthoud Studio

Swiss artist François Berthoud (*1961) is one of today’s most outstanding fashion illustrators. He began his work in the fashion capital of Milan in 1982, and quickly developed his inimitable signature illustrations of clothes, shoes, handbags, perfumes, and accessories. Berthoud gained worldwide prominence through his work for magazines such as Vanity and Vogue. His expressive, highly aesthetic linocuts, drip paintings, and computer graphics accompany countless fashion advertising campaigns—from Yves Saint Laurent, Bulgari, Calzedonia, and Ferragamo to Viktor & Rolf and Sonia Rykiel. Here, the object being depicted and Berthoud’s visual interpretation combine to form a Gesamtkunstwerk that essentially influences the perception and successful marketing of the product. This generous publication was developed in collaboration with François Berthoud himself. It presents originals, sketches, as well as work samples, allowing the reader to appreciate the entire work process.   Exhibition schedule: Museum für Gestaltung, Zurich, June 22–October 9, 2011