It’s a Complement: Color Palettes in Graphic Design

Not all colors go together. Instead, a nuanced approach is necessary to combine them in ways that both complement each other while creating a cohesive design that reflects both the client’s visual identity and contemporary trends in colorways. It’s a Complement offers readers a handy guide to this process, showcasing the latest in color palette creation by some of the world’s top talents as they navigate the colors of the spectrum. Beginning with a treatise on color psychology, the editors provide context before launching on an exploration of modern color theory. From the bold maximalism of high saturation, to the more subdued minimalism of low saturation and the neutral greys, blacks and whites, no stone is left unturned in this information-rich publication. It’s a Complement features projects in visual identity, packaging, promotion design and more across a wide swath of media. Published by Gingko Press, 2025 Softcover, 240 pages, full color, 7.5 × 10 inches ISBN: 978-1-58-423800-3