It’s A Match!: Creating Color Palettes in Design

Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. It's A Match helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of pre-selected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design. Designed by Pan Yuhua and Wu Yanting under Wang Shaoqiang Published by Sandu Publications, 2019 Hardcover, 240 pages, full color, 8.72 × 11.22 inches ISBN: 978-1-58-423732-7