Win Out: The Best of Sports Graphic Design and Branding
by Liu Xian
In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites, Win Out exemplifies the possibilities of marketing in today’s competitive field. Designed by Liu Xian Published by Gingko Press, 2019 Hardcover, 240 pages, full color offset, 8 × 11.25 inches ISBN: 978-3-94-333022-9
Subjects
Graphic Design Sports Branding Contemporary Design Visual Communication Brand Identity Sports Marketing Design Trends
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