After wildfires swept through Los Angeles and threatened our home, we realized we had never cataloged our personal library for insurance. As we began documenting each book by hand, it quickly became clear how slow and impractical the process was. What started as a simple tool to preserve our library has since grown into a platform for cataloging, discovering, and buying books.

Philip Cronerud and Lisa Ziven have over 20 years of experience across advertising, design, fine art, and film. Philip is a creative director with a background in leadership roles at Apple, and is a lifelong book collector. Lisa has worked across fine art, press, and film, with experience in operations, producing, and photo research, and focuses on visual storytelling and the power of physical objects to connect people through narrative and design.