A Sign Is, Jeffrey Ludlow Point of Reference Studio

An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object. The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.