The art of packaging design represents a playground of opportunities for the designer. This modern compendium of packaging design showcases a selection of the best work from around the world. The myriad and varied quantities of consumer products result in one of the widest ranges of applications of all the forms of graphic design. Done well, it can be deceptively simple. Good packaging serves as an effective communication mechanism, providing visceral cues designed to affect the consumer’s perception and encouraging potential buyers to purchase a product while reflecting the brand’s message. Compiled by the United Kingdom's Counter-Print, the casebound book also contains interviews and case studies from some of the world’s renowned agencies, with their work gathered into thematic groupings such as food, drink, cosmetics, confectionery, fashion and home. Designed and published by Counter-Print First edition, 2018 Hardcover, 180 pages, full color, 10 × 9.75 inches ISBN: 978-0-9935812-5-0
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