Graphics on the Move: Dynamic Branding

In the information explosion age, where there is a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on the other, increasing interest by appealing to people’s emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Edited by Shaoqiang Wang and Anton Jiahao Tan Published by Haoki, 2024 Hardcover, 240 pages, full cover, 7.68 × 9.84 inches ISBN: 978-9-88-766961-6