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YALE® T-shirt (Black Edition) cover

YALE® T-shirt (Black Edition)

by

YALE ® T-shirt (Black Edition) by Cindy Hwang & Orysia Zabeida The product of several hours spent researching in the Paul Rand Papers at the Yale University Library, the Yale T-shirt both parodies and commemorates Paul Rand’s pioneering role in the development of corporate identities, as well as his long tenure as a professor of graphic design at Yale. The shirt recasts some of Rand’s most iconic logos, including IBM, Westinghouse, and ABC, in the form of imaginary conference “swag.” 100% cotton t-shirt, 1-color screen-printing (back print)
Publisher
Yale University Press
Publication year
2023
Pages
128
Language
English
Subjects
Graphic DesignBrandingCultural StudiesContemporary DesignUniversity ApparelIconic Fashion

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