Advertising is Dead
Tom Himpe • Thames & Hudson • ISBN-13 978-0500286876
Advertising is Dead
ISBN-10: 0500286876 · ISBN-13: 978-0500286876 · 2008
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Completeness 48
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Twenty years ago, an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.
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