The Art of Branding
Bernd Kreutz • Hatje Cantz • ISBN 9783775791571
The Art of Branding
Bernd Kreutz • Hatje Cantz • ISBN-13 9783775791571
ISBN-10 Not provided • 2004
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ISBN 9783775791571 • Completeness 48
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Description
Few phenomena have engaged the minds of corporate management more than the concept of "brand." Marketing literature is full of theories and recommendations on such topics as brand potential and brand management, brand value and brand mythology. Yet few publications address the crucial question of how brands are made.
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