The End of Fashion // How Marketing Changed the Clothing Business Forever
• Teri Agins • ISBN 9780060958206
The End of Fashion // How Marketing Changed the Clothing Business Forever
• Teri Agins • ISBN-13 9780060958206
ISBN-10 0060958200 • 2000
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ISBN 9780060958206 • Completeness 48
Cover quality: low resolution
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A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End
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