The IBM Poster Program
• Robert Finkel • ISBN 9781848224704
The IBM Poster Program
• Robert Finkel • ISBN-13 9781848224704
ISBN-10 Not provided
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ISBN 9781848224704 • Completeness 48
Cover quality: good
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In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company’s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand.
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