The Tanning of America // How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
• Steve Stoute • ISBN 9781592407385
The Tanning of America // How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
• Steve Stoute • ISBN-13 9781592407385
ISBN-10 1592407382 • 2012
Canonical book record
ISBN 9781592407385 • Completeness 51
Cover quality: low resolution
Description
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute.
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Catalog notes
Contributor: corporate America
Cultural context
Category: BusinessCategory: Hip-Hop/RapCategory: MarketingCategory: MusicCategory: Non-FictionCategory: (penguin)Category: Race
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