From Type to LOGO: The Best Logotypes Around the World

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. Published by Victionary Forthcoming in August 2022 Hardcover, 272 pages, full color, 7.5 × 10 inches ISBN: 978-98-87566-59-5