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Logo Beginnings. Logo Modernism. 45th Ed. cover

Logo Beginnings. Logo Modernism. 45th Ed.

by

Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller ’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities. Hardcover, 6.1 x 8.5 in., 2.50 lb, 512 pages
Publisher
Taschen
ISBN-13
9781757605847
ISBN-10
1757605843
Subjects
Booksbook designdesigngraphic designgraphicdesignlogologo beginningslogo designtype designtypefacedesign

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