Identity Designed: The Definitive Guide to Visual Branding

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. The book provides an in-depth look at one of the most interesting visual identity projects from each contributing design firm, focusing on workflow aspects from pricing and invoicing to generating ideas and reaching consensus on the strongest direction. You’ll learn the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also see a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. With projects by Base, Bedow, Believe in, Fedoriv, Foreign Policy, Freytag Anderson, ico Design, Jack Renwick, Lantern, Lundgren+Lindqvist, OCD, Pharus, Rice Creative, Robot Food, Together Design, and Underline Studio “Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.” — Khoi Vinh, principal designer, Adobe Published by Rockport, 2019 Hardcover, 288 pages, full color, 8.8 × 10.2 inches ISBN: 978-1-63-159594-3