Louise Fili

Renowned graphic designer and author Louise Fili takes us on a personal tour through her most famous brands, books, and packaging. Take a peek behind-the-scenes with design icon Louise Fili: Louise Fili is an American graphic designer recognized for use of typography and quality design. Her work often draws on inspiration from her love of Italy, Modernism, and European Art Deco styles. In Louise Fili: A Designer’s Process, she shares her inspiration and process for creating designs across a variety of fields and styles, from early sketches to final designs. Accompanying essays and vignettes provide background for her research, brainstorming, and design process, still done mostly by hand. Filled with hundreds of images: Much of the content in the book appears in print for the first time. Before and after images, photographs, sketches, and more, show how her instantly recognizable style takes shape. Timeless and elegant, Fili's designs provide excellent material for inspiration and brainstorming. Included in this volume: Introductory essay by Steven Heller New interview with Louise Fili Fili's celebrated copyright pages Restaurant branding and logo design Process for logo makeovers Typeface and font design Book design Louise Fili founded Louise Fili Ltd in 1989. This award-winning New York City-based graphic design firm specializes in strategic brand development and packaging for specialty food products. Fili is a member of the Art Directors Club Hall of Fame and has received honors for lifetime achievement from the AIGA and the Type Directors Club as well as three James Beard award nominations.