Meggs’ History of Graphic Design

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually rich text guides readers through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: the latest key developments in web, multimedia, and interactive design; expanded coverage of design in Asia and the Middle East; emerging twenty-first-century design trends and technologies; timelines framed in a broader historical context to help readers better understand the evolution of contemporary graphic design; and extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes. This classic book presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. You can't master a field without knowing its history. Published by Wiley, 2016 Sixth Edition Hardcover, 9 × 11 inches, full color, 704 pages ISBN: 978-1-11-877205-8