The FVS Atlas: Flexible Visual Systems From (Almost) All Over the World

The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World guides readers on an exploration of the ever-evolving landscape of brand identity design. Serving as the much-anticipated follow-up to Dr. Martin Lorenz’s 2021 release on the subject — Flexible Visual Systems: The Design Manual for Contemporary Visual Identities — this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. Designed by TwoPoints.net Published by Victionary, 2025 Softcover, 288 pages, full color offset, 7.5 × 9.75 inches ISBN: 978-9-88-768459-6