The Process Three (from The Brand Identity)

Behind every branding project there are dozens of ideas that never saw the light of day. The Process Three showcases the unused and unseen ideas, concepts, mockups and sketches that were created during the branding process for ten graphic design projects. This book, the third volume in a continuing series from The Brand Identity, contains work from 10 leading design studios: Two Times Elliott, DIA, Folch, M35, The District, 1/1 Studio, Play, CoType Foundry, Plus Mûrs, and Principal. This volumes reveals the stories behind work for Nike, Squarespace, Yoko Ono, and more! For the first time in the series, The Process Three contains an additional layer of insightful commentary in the form of interviews and annotations from each contributing studio, printed on a tactile yellow paper section at the book's end. Published by The Brand Identity Softcover, 292 pages, full color, 5 × 7 inches ISBN: 978-1-83-811930-0