Branding: In Five and a Half Steps
Michael Johnson • Thames & Hudson • ISBN-13 978-0500518960
Branding: In Five and a Half Steps
Michael Johnson • Thames & Hudson
ISBN-10: 0500518963 · ISBN-13: 978-0500518960 · 2016 · 1st Edition
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Branding In Five and a Half Steps by Michael Johnson is a comprehensive guide to the branding process, breaking it down into clear, actionable steps. The book is richly illustrated and provides insights into the strategic and creative aspects of branding, making it an essential resource for designers, marketers, and business professionals.
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