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Branding: In Five and a Half Steps

Michael Johnson • Thames & Hudson • ISBN Not provided

Branding: In Five and a Half Steps cover

Branding: In Five and a Half Steps

Michael Johnson • Thames & Hudson • ISBN-13 9780500518960

ISBN-10 Not provided • 2016 • 1st Edition

Canonical book record

ISBN Not provided • Completeness 66

Cover quality: good

Description

Branding In Five and a Half Steps by Michael Johnson is a comprehensive guide to the branding process, breaking it down into clear, actionable steps. The book is richly illustrated and provides insights into the strategic and creative aspects of branding, making it an essential resource for designers, marketers, and business professionals.

Book metadata

Publisher: Thames & Hudson
Hardcover1st Edition2016
Pages: 320Language: EnglishPaper finish: Matte

Catalog notes

Contributor: Michael Johnson

Cultural context

Category: Brand IdentityCategory: Contemporary DesignCategory: Corporate BrandingCategory: Creative StrategyCategory: Design MethodologyCategory: Design ProcessCategory: Graphic DesignCategory: Strategic DesignCategory: Visual CommunicationInfluenced by: Paul RandInfluenced by: Saul BassInfluenced by: Milton GlaserInfluenced by: David OgilvyInfluenced by: Wally OlinsInfluenced by: LippincottInfluenced by: Landor AssociatesInfluenced by: PentagramInfluenced: Contemporary Graphic DesignersInfluenced: Brand StrategistsInfluenced: Marketing ProfessionalsInfluenced: Design EducatorsInfluenced: Creative AgenciesInfluenced: EntrepreneursInfluenced: Business InnovatorsInfluenced: Visual CommunicatorsCornerstone of: Contemporary Branding Theory

Community signals

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Estimated value

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