Creating a Brand Identity: A Guide for Designers
• LKP Quercus • ISBN 9781780675626
Creating a Brand Identity: A Guide for Designers
• LKP Quercus • ISBN-13 9781780675626
ISBN-10 Not provided • 2015
Canonical book record
ISBN 9781780675626 • Completeness 48
Cover quality: low resolution
Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
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