Creative Advertising
Mario Pricken • Thames & Hudson • ISBN 9780500287330
Creative Advertising
Mario Pricken • Thames & Hudson • ISBN-13 9780500287330
ISBN-10 Not provided • 2008
Canonical book record
ISBN 9780500287330 • Completeness 48
Cover quality: good
Description
Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
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