Creative Strategies
Mario Pricken • Thames & Hudson • ISBN-13 978-0500515402
Creative Strategies
Mario Pricken • Thames & Hudson
ISBN-10: 0500515409 · ISBN-13: 978-0500515402 · 2010
Canonical book record
Completeness 43
Cover quality: low resolution
Description
Ideas are an endlessly renewable resource but they need careful nurturing in order to reach their full potential But with the right approach to creativity any ad agency or marketing department can become an ideas factory that produces great work time and time againbrbrThis book showcases 230 amazing advertising campaigns from all over the world ranging from print ads and product designs to virals and installations Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clientsbrbrFrom client briefs to office spaces he explores the strategies that can turn an agency into a creative powerhouse and demonstrates that its only when people are not afraid to make mistakes or to think beyond the everyday that innovation can truly flourishbr
Book metadata
Catalog notes
Community signals
Have: 12 • Like: 0 • Avg Rating: 4.6 / 5 • Ratings: 1,011
Estimated value
Low
$-
Fair
$-
High
$-
Community comments
0 likes • 0 comments
Log in to like this book and join the discussion.
Loading comments…
Editions and similar books
This page is the canonical hub for edition variants, ISBN mapping, and recommendation bridges.
Suggest catalog improvements
Log in to submit metadata updates for this book.