Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (Sixth Edition)

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (Sixth Edition)

Alina Wheeler

ISBN-10: 1119984815 · ISBN-13: 978‑1119984818 · 2024 · 6th

Live offer for this book: 9 live copies of this book from $26.61 (as of 2026-08-28).

Canonical book record

Completeness 45

Cover quality: good

2manybooks editorial

By Alina Wheeler and Rob Myerson It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: over 100 branding subjects, checklists, tools, and diagrams; more than 50 all-new case studies that describe goals, process, strategy, solutions, and results; new content on artificial intelligence, virtual reality, social justice, and evidence-based marketing; additional examples of the best/most important branding and design work of the past few years; over 700 illustrations of brand touchpoints; and more than 400 quotes from branding experts, CEOs, and design gurus. Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, each step in this volume presents tools for branding success and best practices for inspiration.

Book metadata

Marketplace observations

9 live copies of this book from $26.61 (as of 2026-08-28).

Contributors

Community tags

Inferred themes

Machine-inferred from catalog text. Not verified subjects.

Community signals

Have: 2 · Like: 2 · Rating: 4.2 / 5 (4)