Goodvertising
Thomas Kolster • Thames & Hudson • ISBN 9780500516263
Goodvertising
Thomas Kolster • Thames & Hudson • ISBN-13 9780500516263
ISBN-10 1696336414 • 2012
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ISBN 9780500516263 • Completeness 46
Cover quality: low resolution
Description
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more.
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