Hegarty on Advertising
John Hegarty • Thames & Hudson • ISBN 9780500293638
Hegarty on Advertising
John Hegarty • Thames & Hudson • ISBN-13 9780500293638
ISBN-10 Not provided • 2011 • 1st Edition
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ISBN 9780500293638 • Completeness 48
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Description
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.
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