Hegarty on Advertising
John Hegarty • Thames & Hudson • ISBN-13 978-0500293638
Hegarty on Advertising
John Hegarty • Thames & Hudson
ISBN-10: 0500293635 · ISBN-13: 978-0500293638 · 2011 · 1st Edition
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First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.
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