IBM - Graphic Design Guide From 1969 To 1987
Steven Heller • Curated • ISBN 9791095991076
IBM - Graphic Design Guide From 1969 To 1987
Steven Heller • Curated • ISBN-13 9791095991076
ISBN-10 Not provided • 2018
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ISBN 9791095991076 • Completeness 48
Cover quality: low resolution
Description
Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him.
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