Logo Beginnings. Logo Modernism. 45th Ed.
• Taschen • ISBN-13 978-1757605847
Logo Beginnings. Logo Modernism. 45th Ed.
• Taschen
ISBN-10: 1757605843 · ISBN-13: 978-1757605847
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Completeness 51
Cover quality: low resolution
Description
Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller ’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.
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