Optimum Type: Custom Typography Design and Application
• Curated • ISBN 9788417656249
Optimum Type: Custom Typography Design and Application
• Curated • ISBN-13 9788417656249
ISBN-10 Not provided • 2020
Canonical book record
ISBN 9788417656249 • Completeness 45
Cover quality: low resolution
Description
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character and shape of a word before we ascertain its meaning.
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Catalog notes
Contributor: designers and agencies working in diverse cultural contexts
Cultural context
Category: Corporate IdentityCategory: Graphic DesignCategory: PublicationCategory: Publication DesignCategory: Visual CommunicationCategory: Bespoke TypographyCategory: Brand IdentityCategory: Type Design Process
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