Own Label
Jonny Trunk • Fuel Publishing • ISBN-13 978‑0995745582
Own Label
ISBN-10: 0995745587 · ISBN-13: 978‑0995745582 · 2015 · 1st Edition
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Completeness 56
Cover quality: low resolution
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Own Label documents the evolution of British supermarket branding from the 1960s through the 1980s, showcasing a vibrant archive of house-brand packaging. Through hundreds of full-color reproductions, Jonny Trunk explores the utilitarian aesthetics and bold typography that defined the grocery aisles of the era, offering a visual history of consumer identity and mid-century commercial design.
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