Paul Rand
• Steven Heller • ISBN 9781616898595
Paul Rand
• Steven Heller • ISBN-13 9781616898595
ISBN-10 Not provided • 2019
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ISBN 9781616898595 • Completeness 45
Cover quality: low resolution
Description
Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business.
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