The Advertising Concept Book
• vendor-unknown • ISBN 9780500518984
The Advertising Concept Book
• vendor-unknown • ISBN-13 9780500518984
ISBN-10 Not provided • 2001
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ISBN 9780500518984 • Completeness 48
Cover quality: low resolution
Description
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
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