The Process (from The Brand Identity)
• ISBN-13 978‑1527217263
The Process (from The Brand Identity)
ISBN-10: 1527217264 · ISBN-13: 978‑1527217263 · 2019
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Completeness 48
Cover quality: good
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The Process offers an intimate look at the discarded concepts and iterative development behind contemporary branding projects. By showcasing the sketches, mockups, and unseen ideas that failed to make the final cut, this volume provides a rare glimpse into the professional workflows of leading design studios. It serves as a comprehensive archive of the creative evolution that occurs before a brand identity is finalized.
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