The Process Two (from The Brand Identity)
• ISBN-13 978‑1527233638
The Process Two (from The Brand Identity)
ISBN-10: 1700410520 · ISBN-13: 978‑1527233638 · 2019 · First Edition
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Completeness 57
Cover quality: good
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The Process Two offers an intimate look at the discarded concepts, sketches, and mockups that define the hidden side of professional branding. By documenting the iterative journey of thirteen distinct projects from nine international design studios, this volume reveals the intellectual labor and creative evolution that precedes a final visual identity. It serves as a comprehensive archive of the ideas that remain behind the scenes in the development of global brand strategies.
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