The Psychology of the Asian Consumer
Bernd Schmitt, Leonard Lee • Routledge • ISBN-13 978-0765646477
The Psychology of the Asian Consumer
Bernd Schmitt, Leonard Lee • Routledge
ISBN-10: 1119449308 · ISBN-13: 978-0765646477 · 2014 · 1st Edition
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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book.
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