Win Out: The Best of Sports Graphic Design and Branding
Liu Xian • Gingko Press • ISBN-13 978‑3943330229
Win Out: The Best of Sports Graphic Design and Branding
This edition of Win Out: The Best of Sports Graphic Design and Branding
ISBN-10: 3943330222 · ISBN-13: 978‑3943330229 · 2019 · 1st Edition
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Completeness 48
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Win Out explores the intersection of high-stakes athletics and visual communication, documenting how graphic design shapes the identity of global sporting events and local clubs. Featuring over 80 case studies, the volume provides a comprehensive look at the branding strategies behind major competitions like the Olympics and the World Cup. Through detailed interviews with industry professionals, the book analyzes the aesthetic evolution of sports marketing in a competitive contemporary landscape.
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