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Founded in 2001 by Nii Ayikwei Parkes and J. A. Parkes, flipped eye publishing is a company that publishes original poetry and prose on a not-for-profit model. The not-for-profit approach has allowed flipped eye to focus on new writers with potential, prioritising development, thus facilitating the emergence of truly unique literary talent. The company's editorial focus is on work that is "clear and true rather than exhibitionist," but is not averse to publishing work that might be considered experimental, such as Niki Aguirre's apocalyptic 29 Ways to Drown, which was longlisted for the 2008 Frank O'Connor International Short Story Award.
