Hegarty on Advertising
• Thames & Hudson • ISBN 9780500296967
Hegarty on Advertising
• Thames & Hudson • ISBN-13 9780500296967
ISBN-10 Not provided
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ISBN 9780500296967 • Completeness 43
Cover quality: low resolution
Description
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx.
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