Wally Olins. Brand New.
Wally Olins • Thames & Hudson • ISBN-13 978-0500291399
Wally Olins. Brand New.
ISBN-10: 050029139X · ISBN-13: 978-0500291399 · 2014
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Completeness 48
Cover quality: low resolution
Description
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Or will there still be room for brands and places that trade on being different?
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Catalog notes
Contributor: Wally Olins
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